人工智能与数据分析

运用数据与智能预测开拓新的商业机会

以数据为导向重塑公司，锐意转型开启新时代

Many industries leading organizations nowadays are data-led organizations.

Being able to derive useful information from data helps organizations to stay ahead of the competition as key decisions can be made faster and more confidently.

For instance, machine learning model prediction allows businesses to make highly accurate guesses based on historical data, which can be applied to almost every aspect of a business.

Taking marketing as an example, marketers can now precisely target potential customers based on data collected from online discussions or sales history in the past few months to identify the best location or look-alike behavior, improving the effectiveness of an advertisement while reducing time and cost by narrowing down the size of audiences group.

Analytics helps organizations to uncover brand new insights from enormous data set which is hardly process by individual or traditional system, discovering new opportunity that bring in new revenue stream.

One of the most prominent use cases in retail and e-commerce is product recommender, which effectively influence customer to spend more when favorable complementary products are presented to them during checkout.